Blog — @apeactionafrica RSS

Why we created a fashion brand to transmit a message of animal rights & environmental sustainability

Our brand, BETTER ON ME, raises awareness of animal rights and the impact of animal agriculture on climate change. The brand was established to promote these views rather than to create a new brand for fashion reasons. With the launch of its first collection WE ARE ONE at Berlin Fashion Week this week, there was a real interest in the message of the new ethical fashion brand: with its artsy and emotional images on cruelty-free t-shirts showing how we humans and other animals can love each other and enjoy each others' company; while also raising awareness of how animal agriculture is destroying our planet.  See a video from the fashion show below: Canadian animal rights activist and photojournalist, Jo-Anne McArthur, whose images are used...

Continue reading