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Why we created a fashion brand to transmit a message of animal rights & environmental sustainability

Our brand, BETTER ON ME, raises awareness of animal rights and the impact of animal agriculture on climate change. The brand was established to promote these views rather than to create a new brand for fashion reasons. With the launch of its first collection WE ARE ONE at Berlin Fashion Week this week, there was a real interest in the message of the new ethical fashion brand: with its artsy and emotional images on cruelty-free t-shirts showing how we humans and other animals can love each other and enjoy each others' company; while also raising awareness of how animal agriculture is destroying our planet.  See a video from the fashion show below: https://www.youtube.com/watch?v=e9iIlPRprqU&feature=em-upload_owner Canadian animal rights activist and photojournalist, Jo-Anne McArthur, whose images are used...

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Launch of our animal-friendly and ethical fashion website

With great effort and excitement we launched our cruelty-free and ethical fashion e-shop this week!  We had been planning this for months so when the website finally went live and the payments system was set up, it felt like quite an achievement. Thanks to Joris Verheyen for all his assistance and skills in directing and taking photographs of the t-shirts. It wouldn't have happened without you! A huge thanks also to Jo-Anne McArthur for her iconic images of animals rescued from danger and the wonderful human carers at animal rescue charities they are photographed with.  We want to raise awareness of animal rights and interspecies love and compassion. Our t-shirts are organic, climate neutral and the garment workers are treated...

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