Sustainability & Ethics

Environmental sustainability

Animal agriculture and climate change

"Nothing will benefit human health and increase the chances for survival of life on earth as much as the evolution to a vegetarian diet." —Albert Einstein

According to the United Nations, animal agriculture produces more greenhouse gases than transport, yet governments are not introducing policies to lower our consumption of meat and dairy. In fact few people are talking about this, due to intensive lobbying by the food production companies. We are a brand that aims to raise awareness about climate change caused by animal agriculture and encourage people to move to a plant-based diet. Please watch the documentary Cowspiracy!

Supply chain selection

The environment is central to our ethical fashion brand. Therefore, we have selected products with the lowest environmental impact and integrated them into our eco-friendly label

Organising an environmental supply chain for fashion can have its challenges, but it is possible, with extra thought and effort to find the right suppliers to work with.

The energy used to make our t-shirts derives from wind energy and solar energy. In addition, our supplier has improved its energy efficiency, meaning the environmental impact of our t-shirts is carbon neutral

Our t-shirts are made from organic cotton, protecting the environment and people who work in the cotton fiends from harmful pesticides.

Our printer in Prague is one of the few eco-certified printers in Europe. We selected them because of their green credentials.

We will invest into our own carbon-offset scheme

As we post goods to clients and as a result produce CO2, we decided to set up our own carbon-offset scheme by contributing some of our proceeds to this fund. We think that when businesses own such schemes themselves, they will have an incentive to buy land, plant trees and receive a sustainable future income from them.

We plan to grow walnut and hazel nut trees in the Czech Republic. We already started planting walnuts from the garden. We have our first saplings which is really exciting!


All our packaging is biodegradable. Even our plastic mailing bags are made out of corn!

Fair treatment of garment workers

These days this is a hot topic. We aim to ensure that the people making our t-shirts are paid and treated fairly. We also need to think about who is making our products and how they are treated.

We are working to ensure that there is safe and fair working conditions across our supply chain, and that all our products should are made with integrity.  

Our t-shirt manufacturer is Fair Ware certified ( The Fair Wear Foundation (FWF) is an independent, non-profit organisation that works with companies and factories to improve labour conditions for garment workers.

Nothing is perfect in business but we will try and find the best way to work regarding the environment and garment workers.